Develop a series of social content featuring F1 driver Yuki Tsunoda & Isack Hadjar to utilize across the F1 season across Cash App social channels.

Results

580% Increase in performance versus usual social activity

500k Organic Views

95k Engagements

Services Provided

Influencer Marketing

Creative Direction

Social Strategy

Content Production

Team Structure

Creative Director: Ross Crump

Lead Creative: Jack Rintoul

Account Lead: Sacha Morelle

Production Company: Two Palms

Lead Agency: NewGen

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Samsung Odyssey Invitational*

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VCARB Miami F1*